Nothing Partners with StockX on First-Ever Electronics DropX
Nothing has teamed up with StockX to exclusively release the first 100 units of its debut device, ear (1). The highly anticipated true wireless earbuds combine raw beauty and precise engineering for a pure sound experience. Nothing will be the first consumer tech brand to launch via DropX, a direct-to-consumer product release method designed by StockX to offer brands and creatives the opportunity to release new and exclusive products directly to their global audience. The Nothing ear (1) DropX goes live on 19 July 2021 at 2 pm BST. It will be the first time that Nothing products are made available for purchase.
“Launching a tech product on StockX has never been done before, and we feel honoured that Nothing ear (1) will be the first,” said Akis Evangelidis, Head of Marketing and Co-founder of Nothing. “We’re conducting an auction exclusively on StockX, which means our communities will have a chance to purchase ear (1) before anyone else and also before it is fully revealed.”
“At StockX, our goal is to provide customers with access to products they won’t find anywhere else and provide brands -- whether they are globally recognised or up-and-comers releasing first-ever products -- the opportunity to reach our global audience,” said StockX Chief Marketing Officer, Deena Bahri. “From sneakers and apparel to collectibles and now electronics, we are committed to bringing customers and culturally relevant brands together on our marketplace. Nothing was the perfect partner to launch our very first electronics DropX and help demonstrate how StockX connects consumers to innovative technology.”
The Nothing ear (1) DropX will run from 2 pm BST on 19 July 2021 until 1:59 pm BST on 21 July 2021 on StockX.com. Every limited edition ear (1) unit will be engraved with the numbers 1-100, in order of final sale price.
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Nothing is dedicated to removing the barriers between people and technology to create a seamless digital future. Based in London, Nothing wants to inspire people to believe in the positive potential of technology again. Starting 2021, Nothing will begin bringing back artistry, passion, and trust to the field of consumer technology.
Nothing is a privately held company with backing from GV (formerly Google Ventures) and other private investors including; Tony Fadell (Principal at Future Shape & Inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, electronics, accessories, and collectibles. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach brings unparalleled access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on fair market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers, Sony, Microsoft, Nvidia, and Apple. Founded in 2016, the company employs more than 1,000 people in 14 offices and authentication centres around the world, and facilitates sales in more than 200 countries and territories. Learn more at www.stockx.com.